2023 Holiday Events to See!

Tis the season for a multitude of festive events! The holiday season is a wonderful time of year here in The Shoals. There are plenty of joyous events to attend for the whole family. Find majority of the events listed right here!  All the Festivities! Where to See Santa! Christmas Parades!  Event Name Date & Time Location Ad...
Continue reading


Product Dev 2023
MUSCLE SHOALS/FLORENCE, ALABAMA – Doster Program Management and The Shoals Economic Development Authority (Shoals EDA) break ground on two speculative industrial building projects in Northwest Alabama. In 2023, The Shoals EDA committed to an ambitious endeavor to enhance the industrial product of The Shoals area to lure new manufacturing investment...
Continue reading

The Employment Growth Program: Renewal & Updates!

The Shoals EDA's Employment Growth Program is officially renewed! This program, designed to promote the increase of quality employment opportunities within The Shoals community, has been a great success and asset to our community. Through the EGP, we hope to encourage full-time employment growth through a streamlined process and incentive...
Continue reading

Southwire Announces Expansion in Florence, Ala.

Southwire Announces Expansion in Florence, Ala. Company's growth will create approximately 120 jobs, add capacity and improve current facilities Florence, Ala. – June 9, 2023: As part of its ongoing modernization efforts, Southwire has announced an expansion at its campus in Florence, Ala., that is expected to increase production capacity by 30% an...
Continue reading

Summer in The Shoals 2023

 Summer events in The Shoals June 2022July 2022Recurring EventsSplash Pads & Public PoolsArts & CultureWebsites to Watch! Event Name Date Location Additional Information Website First Fridays Florence June 2nd Downtown Florence Visit historic Downtown Florence every first Friday of the month to see a variety of booths from unique ...
Continue reading

Code Alabama to Launch in June; Scholarships Available

FLORENCE, AL – The Center for Learning and Professional Development on the East Campus of the University of North Alabama, along with the Shoals Economic Development Authority have partnered to launch Code Alabama. The program will begin in June, and 12 scholarships are available for the first group of students. "We are pleased to be able to offer ...
Continue reading

7 Compelling Reasons to Pursue a Career in Technology: Exploring a World of Opportunity

In today's fast-paced world, technology has become a crucial part of almost every industry, and the demand for professionals in the technology field is growing rapidly. A career in technology offers many benefits that make it an attractive career option for many people. High demand for tech professionals: With the increasing use of technology in al...
Continue reading

4 New 'Shoals-Centric' Things to Try in 2023

The beginning of the year is a new and exciting time. Everyone seems to be making resolutions or participating in challenges. These can be a great way to establish and focus on your goals for the coming months. We have four new 'Shoals-centric' things for you to explore in 2023 to learn more about The Shoals.   1. Learn About a New Company! Th...
Continue reading

Holiday Events in The Shoals- 2022

 Check out some of the events happening during the Holiday season here in The Shoals!  Event Name Date City More Information Pictures with Santa (Sokoll's Christmas Tree Farm) November 25th Florence https://fb.me/e/qW3iypqMK Free Pictures with Santa (Pioneer Furniture)November 25thKillenhttps://fb.me/e/2iITflFOYNorth Court Street Median C...
Continue reading

The Employment Growth Program: All the Details

The Shoals Economic Development Authority (Shoals EDA) strives to improve The Shoals area economy through partnerships, programs, and innovation. One of these initiatives is our Employment Growth Program (EGP). Created in 2011, this program's mission is to promote the increase of quality employment opportunities within The Shoals community. Through...
Continue reading

Fall Events in The Shoals

Check out some of the events happening this fall in The Shoals!   Date Event Name Location Website September 8th @ 7pm Fight for Freedom Benefit Concert Shoals Theatre https://www.etix.com/ticket/p/8245888/fight-for-freedom-benefit-concert-florence-shoals-theatre?language=en&country=US&searchType=venueSeptember 9thTedx Wilson Park...
Continue reading

Shoals EDA Launches New Recording Incentive Underneath Shoals Music Makers

 The Shoals is synonymous with legendary hit music. No one can deny the heritage and musical pedigree of our community and its influence across the world. The Shoals is pound-for-pound the largest hit-making area in the world, rightfully once known to the world as the "Hit Recording Capital of the World." To continue the recording tradition an...
Continue reading

Summer in The Shoals

 Summer events in The Shoals June 2022July 2022Recurring EventsSplash Pads & Public PoolsArts & Culture Event Name Date Location Additional Information Website Sweetwater Pop-Up Market June 4th Sweetwater District- Huntsville Road @ the roundabout We are excited to invite you to kick off summer at the Sweetwater Pop-Up Market on S...
Continue reading

North American Lighting Announces New Warehouse Expansion

 THE SHOALS, ALA. – North American Lighting celebrated their newest expansion on April 29, 2022., in Muscle Shoals, Ala. The Shoals Economic Development Authority and the Shoals Chamber of Commerce were present, along with the Mayor of Muscle Shoals and several executives from NAL's corporate headquarters. North American Lighting Inc. (NAL), a...
Continue reading

The Shoals: How Space, Pace & Community Can Change Your Life

For a remote worker, the decision on where to live can be overwhelming. When all you need is robust internet access, it is almost like you're given a blank check. You could throw a dart on a map or strategically narrow down countries, states, cities, etc. Whichever method is your preference, where to live is a major decision with many fac...
Continue reading

Kith Kitchens Ribbon Cutting in Florence-Lauderdale Industrial Park

FLORENCE, ALA. – Kith Kitchens, a Haleyville, AL based manufacturer of kitchen and bath cabinetry, celebrated the opening of their state-of-the-art cabinet manufacturing facility in Florence, Ala., on Wednesday, February 23, 2022, at 1:00 PM. Kith, recently recognized by the Alabama Department of Commerce and Governor Kay Ivey as one of Alabama's l...
Continue reading

Remote Shoals Program Renewed- Community Continues Welcoming Remote Workers ​

The Remote Shoals program, a remote worker relocation initiative of The Shoals EDA, was awarded its fourth round of funding increasing the total incentive funding to $1 Million. This remote-worker relocation program, inviting remote workers to Northwest Alabama, launched in June 2019 and has seen tremendous growth since the star...
Continue reading

Ørsted Makes Donation to Cherokee High School in Honor of Muscle Shoals Solar Project

Ørsted's recently completed solar panel project, called the Muscle Shoals solar project, is an 18,000-acre site with 670,000 solar panels located in Colbert County near the town of Cherokee. As Ørsted continues to invest in the green-energy profile in North Alabama, they are also investing into the local community with a recently announced donation...
Continue reading

Dura Opens High-Tech Factory in Muscle Shoals for EV Battery Enclosures

From Alabama Department of Commerce: MUSCLE SHOALS, Alabama — Governor Kay Ivey joined officials with Dura Automotive Systems today to celebrate the formal unveiling of the company's new state-of-the-art manufacturing facility in Muscle Shoals, which will produce electric vehicle battery enclosures.  The 200,000-square-foot facility is expecte...
Continue reading

Shoals Economic Development Authority Receives Excellence in Economic Development Award from the International Economic Development Council

Washington, DC – Shoals Economic Development Authority (Shoals EDA) won a Silver Rank for Remote Shoals, a project in the category of Innovation Programs and Initiatives of the International Economic Development Council (IEDC).The honor was presented today at an awards ceremony during the IEDC Annual Conference, which is currently underway. "W...
Continue reading